Producing. Presenting. Promoting.
At Kdot we have a team of Radio Producers and Podcasters that can meet all your Podcasting needs.
To find out more about some of the podcasts we have made - select from the Podcast drop down menu and have a look and listen to our award winning projects.
Did you know that…
A Podcast is a series of multimedia “episodes” much like the chapters of a book, delivered via an audio or video file to which a listener can subscribe and receive regular updates. Having subscribed using free and easily accessible software, listeners automatically receive the episodes as they are published. All this happens within affecting the users email account so SPAM is not an issue. Each Podcast episode can be automatically downloaded to an mp3 player such as an iPod, mobile phone or simply played back on a PC.
In the UK over 8m people a week are listening to the radio via the internet, either live or through a listen again service and that 1.87million download a podcast every week, according to new Rajar figures.
58% of respondents said they would be interested in downloading podcasts containing advertising if they were free, while only 28% responded positively to the idea of podcasts without adverts that had to be paid for.
The figures reveal that 4.3 million people have downloaded a podcast.
Podcasting is not a replacement for existing communication channels, but a powerful ally in the struggle for voice in today’s fast paced business world.
- Why Podcast?
- Benefits of podcasting:
• Ability to reach your target audience directly in times of shifting media consumption.
• Opportunity to be an innovator in a new medium
• Easy and fast access to global markets
• Exciting, snazzy and upfront marketing.
• A cost effective electronic media distribution channel
• Free to reproduce unlike print costs. - • Potential to generate revenue through advertising/ sponsorship
- • Opportunity to develop competitive advantage by being the first in your industry to podcast
- Uses of Podcasting:
- • Educating customers -new products or services – including record releases, clothing lines, events.
- • Reaching new markets and new people
- • Conveying new messages
- • Developing relationships directly and building loyalty.
- • Internal communication to employees and targeted audiences.
Contact Kdot for more information and pricing on Podcast’s.