Benefits of Podcasting
Ability to reach your target audience directly in times of shifting media consumption.
Easy to download – from an organisation’s website or an online store like iTunes.
By creating a series of regular podcasts, you will build a loyal audience who receive your exclusive content.
Opportunity to be an innovator in a new medium.
Easy and fast access to global markets.
Exciting and upfront marketing.
A cost effective electronic media distribution channel.
Free to reproduce unlike print costs.
Potential to generate revenue through advertising/ sponsorship.
Opportunity to be a pioneer.
Uses of Podcasting
Educating customers about new products or services – including club nights, record releases, merchandise,clothing lines, events.
Reaching new markets and new people.
Conveying new messages.
Developing relationships directly and building loyalty.
Internal communication to employees and targeted audiences.
podcasts@kdotonline.com